Coors Banquet

A brand exploration for Coors Banquet focused on materiality, texture, and brand longevity. The project uses detailed photography of distressed bottle caps to highlight the grit, durability, and working-class origins of the brand.

Each damaged cap functions as a visual artifact, with its wear suggesting the person who drank it, where it’s been, and what it’s been through, turning physical damage into narrative. By preserving Coors’ established typography while emphasizing imperfection, the work reframes wear as character
and reinforces the brand’s enduring cultural relevance.